LEGEND. is created by Jade Dressler and Kristen Paladino.

Who we are.




Jade Dressler’s brand vision, style, content and design for brands, personalities and her art and design ventures bring a wide spectrum of visual style to LEGEND. portraits.

Through her companies, PLANT., a creative representation agency where she is Partner and Jade Dressler, a branding firm, she has been engaged by brands ranging from Aveda, Design Within Reach, Luxottica, Louis Vuitton, Speedo, XXL magazine to Yahoo. She has created campaigns and original programming for American Express Publishing,Hachette Filipacchi, Hearst, International Art Expo, HGTV, The Sundance Channel, The Luxury Marketing Council, The Sagamore Hotel in Miami Beach and CastaDiva Resort in Lake Como, Italy.

Jade’s jewelry and accessories designs were commissioned for the runway shows of Oscar de la Renta, Bill Blass and Mary McFadden and were sold in Henri Bendels and Saks in the US and stores in Europe and Asia. As Creative Director at Blue Fish, an organic clothing company, Jade directed the design of collections and retail stores, and the art direction for marketing, communication and thousands of photo shoots, many using real women, not models. In the electronic music industry, as Marketing Director for Gemini Sound, the legendary DJ equipment brand of mixers and turntables, she directed the international marketing in the US and four countries in Europe and South America.




Kristen Paladino brings to LEGEND. her ability to intuitively connect people to their creative vision. As Partner in PLANT., a creative representation agency based in NYC and as founder of Paladino Casting, for over a decade, one of the fastest growing and well-respected boutique casting houses headquartered in New York City, Kristen’s senses are uniquely attuned to a Client’s desires.

Her reputation for discovering talent and keen eye for casting for film, TV, commercials, industrials music videos, print, multi-media, web-based projects and clients includes casting credits for Nickelodeon; Spike TV; Honda; Subway; Best Buy; Avon; Nike; HP; Gap; Mattel; Motorola; GM; Johnson & Johnson and major print campaigns for Verizon; JC Penney; Nokia and Fisher Price. Top producers and production companies in New York City, Los Angeles and around the world depend on Paladino’s proven expertise and vision for their entertainment properties.

As a Casting Producer and Consultant to the entertainment business, successful entrepreneur and executive producer for NBTV, Kristen Paladino has personally cast thousands of both up and coming actors, models, musicians and real people and well-known celebrities such as Jay-Z. Kristen Paladino is also an executive producer for independent film and TV projects, increasing the agency’s value and reputation in the entertainment industry.