Director of Photography   Joey Falsetta

Born and raised in Manhattan, Joey Falsetta’s career in fashion and entertainment as a model, photographer, studio owner and ten years as a globe-touring rock and roll drummer gives him both the glamour of high fashion and the edgy grit which informs his photo art.

As the model subject for the best photographers, he is self-taught, learning the craft by asking tons of questions and going on to shoot for legendary fashion brands such as Hugo Boss and Frederick Fekkai; media from Details to Rolling Stone magazines and bands such as the Yeah, Yeah, Yeah’s, Motorhead and Jane’s Addiction.

Falsetta’s use of film is due to his study and reverence for the Masters whom he considers his Mentors, Helmut Newton, Richard Avedon, Irving Penn and Ansel Adams.