Archives for posts with tag: Shirley Madhere

This month, we take you Behind The Scenes on the “Making of a LEGEND.” LEGEND. was a sponsor of the Fashion-4-Development Second Annual First Ladies’ Luncheon, in cooperation with the United Nations, where we snapped the artistry in the works backstage at The Pierre Hotel, New York City, above. Ten of the world’s legendary women, especially those working to empower other women through fashion and beauty, will receive the LEGEND. Photographs Experience.

Earlier in the month, we photographed F4D founder, Evie Evangelou, in our very-Renaissance feeling studio in Brooklyn, commanded by Artist-in-Residence, photographer, Joey Falsetta.

When the everyday can seem like a “production”…a LEGEND. experience is like being “Queen or King for a Day,” where clients can leave all their worries at the door, as a team of accomplished and artistic experts create their best to bring out the empowered LEGEND. in each person.

LEGENDs photographed this month included Evie and a yet-to-be-revealed up and coming pop-star in addition to magazine spreads and private clients. Evie is a legend in the philanthropic UN community, bringing fashion legends such as Franca Sozzani, Editor-In-Chief of Vogue Italia and Livia Firth to the global change-making community. Here is she is, in her exquisite blouse from Bangladesh and legendary glory! (hair by Mischa Gobie and make-up by Dana James)

We met so many legends, both old friends and new ones at the event! Shaking hands with Franca Sozzani was a golden moment, meeting Francesco Aureli and Jasmine Whitbread, the CEO of Save The Children, having a private moment with Livia Firth, the legendary Roberta Flack and model, Lily Cole…all in one day?!

Franca Sozzani, Evie Evangelou, Livia Firth

Inspiring speeches came from the lovely Toyin Ojora Saraki, the former first lady of Nigeria’s Kwara State, Madam Yoo (Ban) Soon-taek,wife of Ban Ki-moon, Secretary-General of the United Nations, whom we previously had the pleasure of meeting and Shirley Madhere of Beauty-4-Empowerment.

While we missed seeing all our friends there, however in the world did we miss seeing friends, LEGEND. Brand Ambassador Tracy Stern, Robert Verdi, Marvet Britto, Dr. Valerie Steele, Rachel Roy and Donna D’Cruz? It was packed, that’s how! We were happy to see so many friends, however, such as supermodel Pat Cleveland, Michele Gerber-Klein, Maggie Norris, Baldev Duggal, Ike Ude and many more.

Guests included Cherie Blair, Geena Davis, Naeem Khan, Vivienne TamMichelle Harper, Dayssi Olarte de Kanavos, Miguelina Gambaccini, Coralie Charriol, Jennifer Creel, Katie Couric, Minnie Mortimer, Carolina Zapf, Jackie Astier, Gillian Hearst Simonds, Rebecca Minkoff, Susan Shin, Tommy Hilfiger, Tory Burch, Barbara Winston, Martha Stewart, who wrote an “applauding” blog post and my, oh my, Alek Wek.

Our own invited guests included Justin MacInerney, Director of Luxury Brands at Saks Fifth Avenue; Fiona Fraser of Fraser Balgowan and Slow Luxury; Katarina Wong, Director of Community & Curatorial Engagement at Edelman, NY. Kristen Paladino, Joey Falsetta and Jade Dressler attended from LEGEND.

Now. About that pop-star? What becomes a LEGEND, now? Who is She? Stay Tuned!

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What if art, women, fashion and style could save the world? Would anyone complain about that?

Evie Evangelou is the visionary who took supermodel Bibi Russell’s project with the United Nations, Fashion 4 Development, and ran with it. LEGEND. is thrilled to be part of this vehicle for change. Evie is Global Chair along with Vogue Italia editor-in-chief Franca Sozzani, the group’s Goodwill Ambassador; Karen Giberson, President of The Accessories Council; Fern Mallis and many other fashion industry luminaries.

Together, they have begun the conversation and action along with the UN First Ladies. We are thrilled that our LEGEND. portrait experience will envision images with the first photo shoot of Evie to illustrate the collateral for the Fashion 4 Development Luncheon to be held September 2012.  As shot by fashion photographer, Joey Falsetta and art-directed by Kristen Paladino and myself, Evie will be in traditional Senegalese costume, in honor of the first businesses of F4D in Africa. A big thank you to Dr. Shirley Madhere, holistic plastic surgeon of The New Aesthete, Vice Chair of Fashion 4 Development and the Director of F4D’s Beauty 4 Empowerment Initiative for her enthusiasm and introductions!

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